Leading in the New World
About the event
Our thought leadership series – Shaping A New Narrative, returns with one of the world’s most sought after and inspiring thought leaders and speakers – Simon Mainwaring. Mainwaring is a New York Times bestselling author and founder and CEO of We First, a strategic consultancy that accelerates the growth and impact for purpose driven brands.
In this exclusive dialogue themed Leaders in the New World helmed by Yvonne Chan, former CNA anchor, Mainwaring shares his insights on the following topics:
- How can an incumbent brand or business reinvent itself to establish continued relevance and engagement with its consumers in this new, dynamic world?
- As the world places increased focus on social movements and purpose, businesses can no longer turn a blind eye to these prominent ESG issues such as climate change, diversity, social justice. How can businesses communicate their positions and demonstrate their ability and commitment as positive agents of change to their consumers?
- How can businesses successfully turn sustainability into continuous business growth?
About the speaker
Simon Mainwaring
Brand Futurist & Best-Selling Author
Simon Mainwaring is the founder and CEO of We First, a strategic consultancy that accelerates growth and impact for purpose-driven brands. He is also a member of the Advisory Council of Conscious Capitalism LA, the Advisory Board of Sustainable Brands, The Forbes Business Council, and a Fellow of the Royal Society of Arts in London.
His first book, We First: How brands and consumers use social media to build a better world is a New York Times, Wall Street Journal, and Amazon bestseller and was named an Amazon Top Ten Business Book, 800CEORead Top Five Marketing Book, strategy+business named it the Best Business Marketing Book of the Year, and Sustainable Brands listed We First as one of their Top Sustainability Books of the decade. If offers a visionary new practice in which brands bring a “We First” focus to their leadership, culture, marketing and impact in the world and has been translated into Russian, Chinese, Taiwanese and Korean. It has been translated into Russian, Chinese, Taiwanese and Korean. Simon also writes one of the popular ‘Purpose At Work’ blog in Forbes.
He is lauded as a well sought-after international speaker with engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, TEDxSF, NAB, Promaxbda, Conscious Capitalism, Necker Island with Sir Richard Branson, Aspen Institute, Sustainable Brands, Social Good Summit, National Speakers Association etc. He has delivered keynotes at Google, Coca-Cola, General Motors, VF, Samsung, VSP Global, Toyota, SAP, Gucci, JP Morgan Chase, Timberland, VW Group, and was also voted a Top 5 Marketing Speaker by speaking.com for 5 years in a row and featured on the cover of the National Speaker’s Magazine.
